Category Archive: App Advertising

BBM Advertising by Zoosk

When BBM opened up to Android and iOS users, it was known that it would come along with advertising. For example, in Android, your “Invite” notification may light up and it will be a “Sponsored Invite” – i.e. an ad that most likely leads you to an app download. You simply “Accept” or “Ignore” the “Invite”. If you accept it, you’re eventually led to the app download.
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