You’re browsing the web, doing your thing, and you get hit with display ads for “Christian Matches Over 35.” Not only that, the – um – imagery is a bit odd. One would think these Christian dating sites would use fairly conservative images in their advertising. So, as you can see below, this case was a bit off.
I proceeded through the eHarmony questionnaire the other day, which I was actually really impressed with. It’s no longer a long list of boring pull-downs, but instead a one-question-per-page-click-your-answer style. It’s visual, and seems shorter as well (20-30 minutes to take?). Also, you can quit at any time and continue on where you left off (not sure if the ‘old’ questionnaire let you do that).
Regardless, what I wanted to talk about here was eHarmony’s retargeting efforts. Oddly, I did complete the questionnaire (and logged into my account multiple times) so this retargeting effort is a bit incorrect (i.e. “complete questionnaire” call to action).
One may think a dating site targeting Military singles may be one that’s a bit more on the serious side, considering the fine men and women are putting their lives in danger for their country.
Well, if you’re MilitaryCupid.com it’s all about the click-throughs. Click-throughs no matter what. Exhibit A and B below: