Online dating is big business. There are a zillion dating sites – and now a bunch of mobile apps as well (many of which are app-only). The industry ranges from very-much marriage-minded services to those that simply accommodate a little fun on a Friday night (sorry, Tuesday night). This site hopes to reveal things going on in the internet dating industry that are helpful to dating site customers and also industry folks. We won’t be regurgitating press releases or news items (unless we have something to really say about it) — look for dating service reviews and blog posts that are different from what exists on the ‘interwebs’ today. Enjoy.